What is a digital media agency? Agencies operating in the relevant field provide digital marketing services in general for the customers they work with. Digital media or virtual world is indispensable for today's world. Therefore, companies need to be known and stand out in these channels.

What is a digital media agency, what does it do? The agencies we mentioned are also called *digital marketing agency*. Agencies generally work with different companies and offer them various services. The scope of digital marketing is quite wide. Marketing is an activity carried out for the sale and promotion of a product or service. This activity is a method known and performed by mankind for many years. Studies related to this field can also be carried out in the digital field. Thus, the recognition and authority of companies in the web world increases.

What Does Digital Media Agency Mean?

Digital media; It is a medium where visual, audio or written content meets users. Companies that want to stand out in the internet world and increase their level of awareness can work with agencies. As a result, increases in potential customers and the number of purchases can be observed. So what services are offered within the scope of digital marketing?

Social media planning

Search engine optimisation (SEO)

Digital advertisement management

Web page content management

Web Design

Software development

Strategy development

Graphic design

Social media planning and management is an extremely important marketing activity today. When the internet usage habits of people are evaluated, it is observed that a significant number of people spend a certain amount of time on these platforms every day. Advertising activities are also carried out intensively on social platforms where people's interest is directed.

Social media advertisements, various campaigns, influencer partnerships and original content are among the strategies that can be implemented to achieve success in these channels. Increasing the brand's interaction on social media accounts means increasing its awareness. Professionally prepared content positively affects brand perception. This will increase the sales of products or services and reach more people.

What Does Digital Advertising Agency Do?

Agencies operating in the field of digital advertising are actually focused on the advertising / promotion of the digital media field. What are the services offered within the digital advertising agency? First of all, strategies that will positively affect the brand perception for companies or create it from scratch are created. If necessary, a logo is designed for the brand and a slogan is determined.

Photos and videos are visual content that can be shared from both web pages and social media accounts. It is possible to reach wider audiences with properly designed content. After the planning process, content writers and graphic designers within the agency work together to prepare content such as logos, presentations and social media posts.

Posts on social media contain promotional or informative texts in addition to visual elements. In addition, various tags are added and it is reported in which area the post is made. Thus, when the user clicks on that tag, they can access other related posts.

What Does Digital Marketing Company Do?

We have already mentioned the scope of digital marketing. In this title, we will discuss the content of the services in more detail. Companies working in the field of digital marketing can offer related services for both themselves and their customers. One of these services is optimisation for search engines, known by the abbreviation SEO.

With a properly designed SEO work, there will be an increase in the search engine performance of websites and the content on these sites. Since products or services are offered by different providers, the results are listed according to a certain algorithm in a search engine such as Google. For example, it may be desired to compete with the clinic that ranks at the top when implant treatment is typed into Google. For this purpose, it is necessary to benefit from SEO studies.

SEO is a concept related to both web page content and technical site optimisation. Thanks to the SEO compatibility of the texts, it can come at the top of the search rankings on Google. Thus, the likelihood of users clicking on the site is significantly increased. When services such as SEO compliance, editing of advertising texts and professional social media management come together, it is inevitable that the company's success in the digital world will increase.

Establishing a Digital Agency

What should be done to *establish a digital marketing agency*? Creating an agency means establishing a company. You should evaluate the positive and negative sides of establishing a company that will carry out official work and make your decision accordingly. In our country, considerable taxes are levied on companies. In addition, expenses such as employee salaries, payment of insurance premiums and office expenses should also be taken into account.

An important criterion for the establishment of an agency is to have an equipped team. Although some work can be done directly by the founders of the company to cut costs, this may be insufficient when things grow. Therefore, it is necessary to work with a competent team. At the end of a good planning and organisation process, your company can make a profit and open the door to new opportunities. It can become a prestigious company in the country and worldwide.

Performance is one of the most important criteria in marketing. Agencies provide periodic reports to the customers they work with. Thus, it can be revealed what benefits the work done provides to the company. Data such as SEO success graph, the status of site authority scores, the status of website organic visitors are performance-oriented.