Digital advertising prices can vary depending on many factors. Factors such as the type of advertisement, the channels used to reach the target audience of the advertisement, the duration of the advertisement and the region where the advertisement will be published may be effective in determining the prices.
In addition, the price policies of agencies providing advertising services may differ. Some agencies set their fees on a project-based or hourly basis, while others may charge a fixed fee for a certain period of time. In addition, the agency's experience, areas of expertise and customer portfolio may also have an impact on prices.
Generally, fees for digital advertising services are calculated as a percentage based on the amount spent on budgeted campaigns. It can range from 10% to 25% of advertising expenditure, excluding VAT. We also work with a fixed fee schedule.
However, before launching a digital advertising campaign, it is important to have a clear agreement with agencies on pricing and service details. Additionally, when planning your advertising budget, you need to have a clear idea of your campaign's goals and measurable results.
When adjusting digital advertising expenditures, you need to create a strategy that suits your budget and goals. Here are some important points you should pay attention to:
Set a specific goal: First, you need to clearly determine the goal of your advertising campaign. This goal could be to drive traffic to your website, increase brand awareness, increase sales, or promote an event. Once you determine your goal, you can adjust your advertising budget to reach that goal.
Use tracking and analytics tools: Digital advertising offers many tracking and analytics tools to measure the performance of ad campaigns. Using these tools, you can monitor the performance of your advertising campaign and adjust your budget accordingly.
Set budget by ad type: In digital advertising, different ad types come with different budget requirements. For example, there are different budget options for Google AdWords ads, such as cost per click (CPC) or cost per impression (CPM). By determining your ad type, you can adjust your budget correctly.
Plan seasonal expenses: In digital advertising, consumer behavior may change depending on certain periods. For example, sales may increase during holiday seasons or during a particular season. Therefore, you can increase or decrease your advertising budget periodically.
Consider the competition: In digital advertising, competition can be quite high. Advertising budgets may be higher in sectors where competition is intense. Considering the competition, you can adjust your advertising budget.
In summary, to adjust digital ad spending, set your goals, use tracking and analysis tools, set a budget according to ad type, plan seasonal expenses and consider the competition. Using these methods, you can adjust your advertising budget correctly and get the most out of digital advertising.