Logo is the symbol that represent a brand, institution, company, community or idea and contain graphical elements. Design of the logo is one of the most important step you should pay attention for its success. Professional creation of logos, which are the basic part of your corporate identity, helps you reach your target audience more easily. It adds originality to your products and services and ensures that your brand is visually present in people's minds. These can be listed as follows:
Emblem (symbolic uses) constitutes one of the most important parts of the logo or logo design. It contains symbolic drawings about the existing service or the product to be marketed. The content of that product or service should determine what emblems will be used in a logo. For example; The emblem of the McDonald's brand, created from the letter M, and the emblem of the Nike Brand will be good examples on the subject. The emblem in question is so integrated with the brand that even the target audience who sees the emblem from miles away interacts directly with the brand.
Fonts (typographic uses) If high quality is desired; Generally, serif fonts are used if you want to have a more sporty or fashionable image; Modern fonts with rounded lines can be used. Yes, as you can see, a logo consists of two parts: emblem and typography. Apart from these two main elements, there is another important element.
Color Selection in the Logo: Color selection is the most important step of logo design process. Colors play a big role in determining the image of an institution or organization. For example, if a food-related product or service is offered, red tones are predominantly used, while when it comes to the logo of a health or insurance company, the reassuring effect of the dark blue tone can be used. It is important to use the existing service or product in integrity with the meaning of colors.
Features of a Good Logo • It should reflect the features of the relevant brand or product. • It should be distinctive and original. • It should has a simple design. • It must be in integrity in terms of color and shape. It should be noted that it can be used in different places (on paper, as relief, on badges, etc.). • It should be readable, unnecessary lines and pictures should not be used. • By choosing fonts that reflect your brand's stance, identity and mission, you can reflect the message you want to give to your target audience in a more understandable way. • It is very important that it should be remembered in people's minds easily. Remember that your logo is the soul of your company, so it should be consistent, recognizable and evoke a positive or meaningful feeling.
The purpose of the logo; Although we think of it as providing definition, it offers us much more than that. Let's see what a logo will emphasize for your business or personal brand ;)
• It creates the first impression, • It helps you get one step ahead among millions, • It shapes your brand identity, • It creates a strategic branding tool, • It increases brand awareness, • It strengthens your message.
As the saying goes, you never get a second chance to make a good first impression, and a good logo is a perfect way to make a memorable impression that grabs your target audience's attention and sparks curiosity. Your logo is often the most prominent element noticed first by your target audience. A good logo should reflect the spirit of your brand in all visual elements and marketing strategies.