What is Tag Manager? What is it for?
Google Tag Manager (GTM) is one of the free tools that allows you to measure your digital performance and does not require coding knowledge. There are some marketing channels you can use to reach your target audience. To measure your efforts on these marketing tools and manage your advertising effort more successfully, it is necessary to put a small javascript or pixel on your page.
These tags are usually taken from a publishing site and added to the required area on your website. Making changes to the codes added to your site can be quite difficult. At this stage, Tag Manager comes into play and allows you to make changes without touching the codes.
What is Tag Manager?
Tag Manager is a tool offered by Google to manage your tags. Tags are the name given to the code snippets you add to your website. In general, javascript code snippets are added to websites later.
Thanks to Tag Manager, you can intervene in these code snippets on your website. If you don't use GTM, you become dependent on a developer. For this reason, you need to know Tag Manager to measure your site and track marketing performance without needing any software developer.
Tag Manager allows you to add many tags to your website and manage all these tags in a single panel. In this way, you can quickly make changes without touching the source codes of your website.
Why Should You Use Tag Manager?
There are many benefits of using Tag Manager, also known as Google Tag Manager. First of all, this tool is completely free. Having a Google account is completely sufficient to use this tool. In addition, the need to work with external developers is eliminated. With Google Analytics you can have everything you need. In this way, your website administrators know where to find their information and what to edit. Thanks to Tag Manager, you can track everything you want to track on your website and find out which buttons people press.
Another feature of Tag Manager is that you do not have to worry about security. Using various strategies to protect your username and password, GTM prevents others from entering your account and viewing your data.
Google Tag Manager also allows you to work directly with Google Analytics. This makes Tag Manager unique from other online tools. User identity tracking allows data to be collected only from real users. In this way, the collected data appears much more accurately. In this way, you can cut ties with expensive developers.
When using this tool, you have full control over what type of tags will be used, when a tag should or will be triggered, where the information will be collected, and what happens when it triggers.
Google Tag Manager also has a preview and debug mode. This way, you can understand more clearly what works and what doesn't before you run anything. It clearly shows you which tags are triggered on the page.
How Does Tag Manager Work?
The working system of Google Tag Manager is extremely simple and easy. The system starts working as soon as you place Tag Manager javascript on a page. Once you set a trigger for the relevant tag, you'll start getting the actions you want.
There are various types of triggers in the tag manager. You can create a link button image for a click located on any page. In short, in practice, after the trigger criterion is met, the appropriate tag comes into play.
Tag Manager consists of three main parts. These are tag, triggers and variables. Tags generally allow JavaScript content and codes to be added to the site. Triggers determine how and on which page the tag will be triggered. Variables are used by triggers. It is possible to define variables according to your own rules.
What are the Benefits of Using Google Tag Manager?
What you can do with Google Tag Manager is very useful and surprising. With Tag Manager, you can customize the data you send to Google Analysts and better track the activities of those who visit your website. In addition, you can monitor basic events such as outbound link clicks and PDF downloads and make adjustments. In addition, you can easily track your e-commerce products and promotions, especially those that are complex.
Google Tag Manager can provide many different reports to track the activities on your website. You can set tags, triggers and values as you wish. One of its most important features is that you can use it extremely easily. In this way, you can perform all the transactions you want in a short time.In addition, thanks to Google Tag Manager, you can make your website load faster depending on your tag usage. This provides an important feature for both the user and SEO efforts. The tag manager, which can easily work with non-Google products, allows you to test anything you want. Thanks to Tag Manager, you have the opportunity to store all third-party codes in one place. You can also benefit from Google Tag Manager's preview and debug modes. Thanks to these modes, before activating something on your website, you can see what works or does not work and understand which tags are triggered on the page.
You can contact us to increase your website traffic, carry out more effective SEO work and use Tag Manager more efficiently. As Fovimarlo, we offer 360-degree solutions to make your e-commerce site more active and efficient.